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Suzanne Keogh Director of Charities, Endowments & Foundations
Start planning for your Institution’s financial sustainability today
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19th June, 2025
Sustainability can take many forms—ranging from environmental and social responsibility to long-term financial viability. For institutional entities—including charities, non-profits, religious organisations, cultural and educational institutions, sporting bodies, public agencies, and state-sponsored organisations—financial sustainability is essential to fulfilling their mission and ensuring long-term viability.
While each institution’s mission is unique, all share a common need: robust financial resources to support their goals. Sustainable investing (also known as responsible investing) enables institutions to align their investment strategies with their values and mission. This begins with reflection and education to build a shared understanding—one that embraces a commitment to a more equitable and sustainable society and seeks positive outcomes for both people and the planet.
Financial sustainability means that an institution can continue supporting its current activities indefinitely. Both sustainable investing and financial sustainability are forward-looking, aiming to secure long-term viability.
As defined by the United Nations Brundtland Commission in 1987, sustainability is “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” For trustees and stewards of institutional assets, the foremost responsibility is to ensure the financial strength and sustainability of their organisation for generations to come.
Developing a financial strategy that supports long-term sustainability takes time and begins with a deep understanding of the institution itself. A key tool in this process is the Investment Policy Statement (IPS).
An IPS is the cornerstone of an institution’s investment governance. It serves as the strategic blueprint for the investment committee and those responsible for managing the institution’s financial assets.
This document outlines fiduciary responsibilities, governance structures, investment objectives, and the strategies to achieve them. It enables trustees and financial stewards to demonstrate compliance with their duties and commitment to good governance.
Because every institution is unique, the IPS should be tailored to reflect the specific needs, goals, and risk tolerance of the entity. It should also be flexible enough to adapt to changing market conditions and organizational priorities.
In practice, many trustees find it helpful to develop the IPS in collaboration with their investment manager. This ensures the document is both realistic and actionable.
The level of detail in an IPS will vary depending on the institution’s complexity. For example, entities limited to holding cash deposits may require only a brief IPS. In contrast, more complex organisations with diverse investment needs will benefit from a comprehensive policy that aligns with their strategic objectives and capital plans.
A well-structured IPS typically includes the following elements:
There is no one-size-fits-all IPS. Each institution must craft a policy that reflects its unique mission, values, and risk appetite. Importantly, the IPS should be treated as a living document—reviewed annually to ensure it remains aligned with the institution’s evolving goals.
Strong governance is critical throughout the planning, implementation, and oversight of the IPS. Trustees, investment committee members, and financial stewards must be able to clearly articulate why they are investing and how their investment approach supports the institution’s mission.
By conducting thorough internal evaluations and incorporating the essential building blocks of an IPS, institutions can chart a path toward financial sustainability—ensuring the long-term viability of their mission and purpose.
Warning: The information in this article is not a recommendation or investment research. It does not purport to be financial advice and does not take into account the investment objectives, knowledge and experience or financial situation of any particular person. There is no guarantee that by putting a financial or investment plan in place, you will meet your objectives. You should speak to your adviser, in the context of your own personal circumstances, prior to making any financial or investment decision.
Warning: Past performance is not a reliable guide to future performance. The value of your investment may go down as well as up. These products may be affected by changes in currency exchange rates.
Warning: Forecasts are not a reliable indicator of future performance.
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