For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.
Skip to main content
Back to Market and Insights

Episode 27 with Brid O'Connell, CEO at Guaranteed Irish

23rd May, 2024

We are delighted to bring you the 27th episode of the podcast series 'Everyday Business with Aidan Donnelly' with guest Brid O'Connell, CEO at Guaranteed Irish

Listen to the latest episode on:

This podcast brings you insightful conversation between Aidan Donnelly and entrepreneurs and business owners/management with their own unique story to tell. A new episode of the series will be released biweekly. You can listen to 'Everyday Business with Aidan Donnelly' via any of your usual podcast providers.


About Brid O'Connell

There cant be too many people listening to this that have never heard of the Guaranteed Irish mark. This year Guaranteed Irish celebrates 50 years supporting businesses in Ireland. Since it was first established in 1974 as a national symbol of trust and provenance for business in Ireland, Guaranteed Irish has welcomed over 2000 members.

With that milestone, I am delighted to have the CEO of Guaranteed Irish, Brid O’Connell, here with me today. Brid had an unusual path to her current position as she initially studied Applied Chemistry, followed by Quality Management in UL. Not satisfied in her role as a Biochemist, she returned to college by night and studied for the next ten years in the areas of Marketing, Public Relations, Corporate Governance, and Leading and Managing Change.

She worked for a time in the public sector (Limerick and Meath Local Authorities) before establishing her own business “Welcome Marketing”, a marketing and PR agency for Public sector clients. She was self-employed for over 15 years before in 2016 she appointed to the role of CEO of Guaranteed Irish Ltd and took up the reins of the organisation on 25th July of that year.


If you like what you hear, please like, share and subscribe.

Share this article


Our other podcast episodes