Creating an audio identity for Davy

Davy has a long-standing partnership with the National Concert Hall and as “Innovation Partner”, Davy and the NCH work together to deliver cutting-edge music experiences through state-of-the-art ideas and events. To celebrate the partnership, through which Davy directly supports the growth of contemporary music at Ireland’s National Cultural Institution for Music, Davy and the National Concert Hall set about creating a sound for the brand.

The arts industry in Ireland has suffered greatly due to the Covid-19 pandemic. We wanted to play our part in supporting contemporary music in Ireland by demonstrating our credentials as a true innovator, whilst overcoming the activation challenges posed by the pandemic.

Davy and the National Concert Hall teamed up with renowned Irish musician Iarla Ó’Lionáird of The Gloaming to create a piece of music which represented Davy, our people and our values. Through this collaboration, the Davy Sound, our audio identity, came to life.

Iarla gained deep insights and inspiration through discussions with Davy management and Advisers about our history, culture and ambitions. Iarla set to work creating a brand score to reflect that identity. He drew upon his own vast experience with traditional instruments and his passion for electronic music to record a brand score for Davy which is both modern and timeless.

The Davy Sound can be used across multiple platforms, both online and offline – creating a distinctive audio brand identity for Davy. The Davy Sound has already been utilised in our marketing campaigns including advertising and social activity. As part of the rollout, the sound will also start appearing at live events and throughout our office network.

Davy brand and marketing strategy director, Nicky Doran said: “As a supporting partner of the National Concert Hall, it was only natural to work with the Hall to develop a sound that epitomises Davy but also one that works with our visual branding and logo. This distinctive sound differentiates Davy from other companies and demonstrates Davy as a true innovator and supporter of contemporary music in Ireland. It was an incredible experience collaborating with our partners at the National Concert Hall and Iarla, a world-class musician, to produce a signature sound of Davy that has the ability to communicate our values and represents our cultural framework, our people and our clients.”