At Davy, our purpose is to deliver world-class outcomes. We aim to be the financial service partner most trusted by our clients and most admired for our people. One of the ways we achieve this is by developing strong relationships with our clients and understanding the things that matter to them. We continuously strive to achieve for the Davy brand in a way that sets new standards for our marketing activities. We have built a brand we are immensely proud of.
Commercial sponsorship plays a pivotal role in the Davy communications programme. By aligning ourselves with individuals and organisations who we greatly admire through our sponsorships, we’re able to connect with our clients, with Irish businesses and the communities in which we operate.
Since 2019, we have been proud sponsors of Leona Maguire. Up until the end of 2019, we were also sponsoring Leona’s sister Lisa Maguire, but Lisa decided to retire from professional golf and move into management.
Leona entered the professional game in 2018 off the back of a great amateur career while at Duke University. As an amateur, she was nothing short of sensational. A three-time Curtis Cup player with GB&I, Leona represented Ireland at the 2016 Rio Olympics and a year later, she captured the Ladies British Amateur Championship title. Leona was also atop the world amateur golf ranking for an incredible 135 weeks, which is the longest combined total at number one in women’s history. In 2020 Leona qualified for LPGA Tour promotion and in just her second event on the most elite Tour in all of women’s golf, she recorded a top-5 finish at the ISPS Handa Vic Open in Australia.
Leona has had a very exciting 2021 so far. In April, she achieved her highest placing in a LPGA Tour event and also the highest ever by any Irish female golfer, with joint second at the Lotte Championship. As a result, she broke into the top 100 on the Women's World Golf Rankings for the first time, ranked 93.
By June of this season, she had four top 10 finishes and had pushed her world ranking to its highest ever position of 63rd place.
On the 7th August 2021, Leona participated in her second in the 2020 Tokyo Olympic Games at the Kasumigaseki Country Club in Japan and finished 23rd overall.
In August, she achieved her seventh consecutive top 15 place at an LPGA Tour event by finishing 13th in the 2021 Women's British Open at Carnoustie Golf Links, Angus, Scotland with her world golf ranking rising to 43rd place.
Leona has been selected to represent Team Europe at the 2021 Solheim Cup which will take place in Toledo, Ohio from 31st August – 6th September. Leona is the first Irish player to be selected for this cup.
Leona is a wonderful role model for aspiring young Irish athletes.
This partnership sees Leona wear the Davy logo on her competition clothing, while we will also provide her with financial planning and consultation as she continues her fledgling career.
In a new sponsorship deal in 2020, we announced our support of Irish golfer, Ronan Mullarney, which has seen the Galway native become an ambassador for the Davy brand. Ronan turned professional in December 2019, having enjoyed a stellar amateur career which culminated in him winning the Irish Amateur Close in 2019.
We will play a key supporting role by providing him with financial planning and consultation services that will help him continue to make important strides in his professional career, while focusing on fulfilling his personal ambitions. This year Ronan intends to play a mixture of both the Europro tour and Challenge Tour for 2021. The new partnership will also see Ronan wear the Davy logo on his competition clothing, joining fellow Irish golfer Leona Maguire in representing the Davy brand on courses across the globe.
We are delighted to be a corporate partner of the National Yacht Club, Dun Laoghaire. The National Yacht Club was founded in 1870 and has over 1,000 members. It is a vibrant hub of family sailing with its members competing at the highest levels of international sailing competition.
Former International and Irish and British Lions rugby player, Paul Wallace was on hand as we announced our sponsorship of The National Yacht Club Regatta that took place in Dun Laoghaire in June 2018. Our sponsorship of the Regatta kick started our partnership which now sees us sponsor the Junior Regatta every year and the Senior Regatta every second year.
In July 2021, Davy were the title sponsors of the Junior Regatta with over 100 participants taking to the water.
In April 2019, we announced a new three-year partnership with the National Concert Hall (NCH) which shaped our place as the ‘Innovation Partner’ to the venue and primary sponsor of the NCH’s Contemporary Music programme, the ‘Perspectives Series.’ The partnership is the first of its kind for the National Concert Hall and will see us directly support the presentation and growth of contemporary music at Ireland’s National Cultural Institution for Music.
The National Concert Hall welcomes over 330,000 patrons to 1,000 events annually across three core strands of music programming – Classical, Contemporary and Family. At the heart of its Contemporary Music Programme is the Perspectives Series, which showcases some of Ireland’s and the World’s most creative and innovative performers. As Innovation Partner to the National Concert Hall and primary sponsor of the Perspectives Series, we will play a supporting role in delivering cutting-edge live music experiences, featuring new and inventive ideas.
To celebrate the partnership, through which Davy directly supports the growth of contemporary music at Ireland’s National Cultural Institution for Music, Davy and the National Concert Hall set about creating a sound for the brand. In 2020, Davy and the National Concert Hall commissioned Irish artist, Iarla Ó’Lionáird, to develop and produce a unique piece of music that would become Davy’s sound identity. The renowned musician took inspiration from discussions with Davy management and advisors about the history, culture and ambitions of the company. The Davy Sound is a brand score which can be used across multiple platforms, both online and offline – creating a distinctive audio brand identity for Davy. To begin with, Davy Sound will be utilised in Davy’s marketing campaigns including advertising and social activity. As part of the rollout, the sound will appear at live events and within Davy offices.
Speaking at the launch, Davy brand and marketing strategy director, Nicky Doran said: “As a proud partner of the National Concert Hall, it was only natural to work with the Hall to develop a sound that epitomises Davy as a brand while also working alongside Davy visual branding and logo. This distinctive sound differentiates Davy from other companies and demonstrates Davy as a true innovator and supporter of contemporary music in Ireland."
As a recent recipient of the Guaranteed Irish mark, we decided to sponsor the Guaranteed Irish Business Webinar Series 2020. The series is designed to facilitate business-to-business networking in an online format at a time of increased remote working. The series will feature experts from Guaranteed Irish businesses such as Davy, KPMG, Matheson and CBRE and will focus on issues of importance to Irish businesses including developing roadmaps for the return to work. Launched on a pilot basis when Covid-19 infection control measures were introduced in March this year, the series now has a weekly reach of over 13,500 listeners. Businesses can access the webinars by visiting guaranteedirish.ie. Our entry into the Guaranteed Irish group will add to the business membership organisation’s ability to support the Irish economy, as we will work with GI to share relevant insights on economic analysis and financial market indicators.
Commenting, Pat Cooney, Group Head of Private Clients at Davy, said: “The research is compelling. Irish consumers value and actively support trusted Irish brands and like us. They view Guaranteed Irish as a badge of distinction and pride. Through the Davy Guaranteed Irish Business Webinar Series 2020, we want to support and learn from exceptional Irish businesses and to assist one another during this challenging period and beyond.”
Commenting, Bríd O’Connell, CEO of Guaranteed Irish, said: “This new research shows the value that consumers place on businesses who display our mark and of its importance in consumer purchasing decisions. Davy’s insights, shared values and deep connection with Irish businesses make them a natural fit for this and future collaborations.”