Disruptive technology

Week 18 – US Bellwether Blast: Apple Q223 earnings

DAVY VIEW

Apple (AAPL) is very dependent on consumers’ ability to afford its products, although its shares fell the least of the bellwethers in 2022 at -27%. Such is the need for smartphones in modern life, demand for the iPhone remains high even in a cost-of-living crisis. AAPL’s other devices are down 16% year-on-year (yoy), and there are expectations for something similar in Q323 – a warning sign to other consumer-centric brands that the difficult macro environment remains.

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May 15 2023, 07:00 IST/BST

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