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Apr 22 2026, 07:00 IST/BST
Givaudan
Spring conference – showcasing Middle East Fine Fragrance
DAVY VIEW
The Fine Fragrance opportunity in the Middle East is underpinned by a deep‑rooted cultural affinity with perfumery, favourable demographics and the global ascent of Arabian fragrance. Givaudan has capitalised on these dynamics through first‑class execution, delivering 48% five‑year annual average sales growth in the SAMEA region. The group continues to deliver sector-leading growth across Fragrance and, following a strong Q1-26, we expect this trend to continue. We explore the market dynamic in this report.
