Purplebricks Group plc

Strategic review – the sequel… perhaps a different ending

  • Sectors : Disruptive Technology
  • Companies : Purplebricks Group plc

Ratings and price correct at time of issue.

  • Purplebricks Group plc

    Closing Price: 9.4p

  • RATING 06/03/23

  • PREVIOUS RATING 24/01/22



It is debatable whether it makes any sense to speculate on outcomes in situations like this, and we have been cautious on Purplebricks (PURP) for a while. But… the cash, the model, the brand have value and, with the right leadership, PURP could once again be ‘the market share taker’ in the staid UK estate agency competitive landscape. We think there are a number of potential buyers and therefore upgrade to ‘Outperform’.

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Mar 6 2023, 07:00 GMT