Company Profile

Originally part of The Virgin Group, Virgin Wines (VINO) is now an independent entity selling wines online to UK consumers. VINO partners with independent winemakers, typically with an exclusivity agreement, to sell wine principally through subscription channels. The company utilises an 'open-source' business model, meaning it has flexibility to source whatever product from whichever winemaker it thinks has the best offering that vintage. Once blended, the wine is shipped to the UK from around the world and delivered to customers from its two distribution centres in Preston and Bolton. VINO then works with its partner winemakers to refine the products based on customer feedback and data.