Company Profile

Founded in 2010, Made.com (MADE) is an online retailer selling predominantly own-brand furniture and homewares across the UK and Western Europe via local language websites and logistics networks. The in-house design team creates stylish yet affordable pieces in the MADE aesthetic, targeting young, affluent shoppers. Homewares, launched in 2018, increases the lifetime value of a furniture customer while also building the brand to capture future furniture sales. The 2022 acquisition of Trouva provides a curated list of third-party homewares to sell through the website. Sourcing offices in Shanghai, China and Ho Chi Minh City, Vietnam directly source products from over 200 factories.