In the Style Group plc (ITS.L, ITS LN)

  • 53.3
  • 52.5
  • 56.7
  • IN THE STYLE GROUP PLC

    Closing Price (p): 101.5

  • RATING 22/09/21

  • PREVIOUS RATING

Company Profile

In The Style Group (ITS) is an e-commerce business that collaborates with influencers to design, market and sell clothing, shoes and accessories for women. It was founded in 2013 by Adam Frisby in Salford. The company has an inclusivity focus, using plus-sized models and offering clothing lines in a wide choice of sizes. ITS targets 25-30-year old consumers with heavy social media use, something that is amplified by its influencers, who can be micro influencers or have millions of followers.


Major Shareholders%
Lombard Odier21.1
Octopus Investments7.5
Chelverton Asset Management5.2
Fundrock Partners4.0
Blackrock3.9