Company Profile

boohoo group (BOO) is an e-commerce business that designs, sources, markets and sells clothing, shoes and accessories for men, women and children. It was founded in 2006 by Mahmud Kamani and Carol Kane in Manchester. Following a heavy acquisition approach, it now owns the Burton, Coast, Debenhams, Dorothy Perkins, Karen Millen, MISSPAP, Nasty Gal, Oasis, PrettyLittleThing, Wallis and Warehouse brands, targeting 16-40-year old consumers. Sales are focused in the UK, with 25% coming from the fast growing US operations.