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Jul 26 2022, 16:35 IST/BST
In the context of the turmoil that is UK small- and medium-sized (SMID) cap growth, Sosandar (SOS) is one to watch. Hitting a gap in the market, financially and operationally, SOS has navigated the challenging trading conditions better than ASOS (ASC), boohoo group (BOO) and In The Style (ITS). Most evident is the gross margin expansion delivered against the peers’ compression. We initiate with an ‘Outperform’ rating and a 25p price target.