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Jun 24 2019, 06:45 IST/BST
The acquisition of Matthew Clark Bibendum (MCB) materially enhances C&C’s position across the UK drinks supply chain – offering a scale route-to-market for suppliers and a composite solution for customers. The growing trend of fragmentation in consumption and supply plays to MCB’s model attributes. With C&C having assiduously followed the restructuring playbook, MCB now embarks on a credible growth roadmap where model and cost optimisation, owned brand synergies and digital capabilities represent key value levers.