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Mar 4 2019, 14:35 GMT
Whitbread describes ZIP by Premier Inn (its new hotel concept) as doing the essentials brilliantly, but our stay last week at the ZIP in Cardiff (its first week of operation) uncovered that one key essential – the bed – is not satisfactory. Other aspects, however, are very interesting and do show real potential when combined with its £19/night price point. Below we outline the positive and negatives of our stay, with pages 3-4 providing greater detail on the concept. While needing some tweaks, we believe Whitbread will expand ZIP across the UK with a Southampton site already secured.